When a new logo for a familiar brand comes out, a certain percentage of people freak out. Karissa Bell of mashable.com has this quick report that shows the Slack logo designers have a host of outstanding reasons for the redesign. The predominance of small screens force brands to simplify. Just compare the old logos with the new of Google, airbnb, Spotify and Pinterest to name a few. UX is often driven by clarity and not just by what “looks cool.” Slack gets it right for now and the future.
New year, new Slack.
The popular workplace chat app redesigned its logo, ditching the hashtag symbol and replacing it with, well, whatever this is.The new design is rolling out now on all the service’s platforms. The company says it will also be redesigning other elements of its website, marketing materials, and “some places in the product” in the coming months to align with the new design.
While Slack’s previous hashtag-shaped logo was an iconic part of the brand, it “was also extremely easy to get wrong,” according to the company.
“It was 11 different colors—and if placed on any color other than white, or at the wrong angle (instead of the precisely prescribed 18º rotation), or with the colors tweaked wrong, it looked terrible. It pained us,” Slack explained in a blog post. This resulted in the company using several different variations of its logo — its app icon totally ditched the hashtag symbol altogether, for example.
The new logo addresses this with an icon that not only looks decent on different-colored backgrounds, but can more easily adapt to different platforms. It uses the same four colors as the original symbol, but has a more flower-like shape.
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