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Published on January 17th, 2019 | by Emergent Enterprise


Slack Has a New Logo and it’s Fine

While Slack’s previous hashtag-shaped logo was an iconic part of the brand, it “was also extremely easy to get wrong,” according to the company.

“It was 11 different colors—and if placed on any color other than white, or at the wrong angle (instead of the precisely prescribed 18º rotation), or with the colors tweaked wrong, it looked terrible. It pained us,” Slack explained in a blog post. This resulted in the company using several different variations of its logo — its app icon totally ditched the hashtag symbol altogether, for example.


The new logo addresses this with an icon that not only looks decent on different-colored backgrounds, but can more easily adapt to different platforms.  It uses the same four colors as the original symbol, but has a more flower-like shape.

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Emergent Enterprise

The Emergent Enterprise (EE) website brings together current and important news in enterprise mobility and the latest in innovative technologies in the business world. The articles are hand selected by Emergent Enterprise and not the result of automated electronic aggregating. The site is designed to be a one-stop shop for anyone who has an ongoing interest in how technology is changing how the world does business and how it affects the workforce from the shop floor to the top floor. EE encourages visitor contributions and participation through comments, social media activity and ratings.

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