Published on January 30th, 2019 | by Emergent Enterprise0
Wanna Kicks, a New AR App from Wannaby, Lets you Virtually “Try On” Kicks
Do apps like this continue to reduce the differences between the online and offline buying experience? In this article by Steve O’Hear at techcrunch.com the AR retail UX is taken a step further by using AI and neural networks to position the shoe on your foot – even while walking! If experiences like this increase conversions and cut down on returns the technology will pay for itself.
Wannaby, a startup out of Belarus that is building “AR commerce” experiences, has launched a beta of its latest app, which aims to make it easier to find the perfect sneakers.
Dubbed “Wanna Kicks,” the iOS app uses augmented reality to let you “try on” various pairs of sneakers. You simply choose a pair of kicks from the list of 3D models, point your camera at your feet and — bingo — you’re now virtually wearing your chosen footwear.
The effect is pretty instant and tracks reasonably well as you move and rotate your feet or change camera angle. You can even try walking and the AR app will follow your footsteps. It doesn’t work quite as well standing in front of a mirror, which would be more useful, but that is something Wanna Kicks’ makers say they are working on.
Ultimate, however, Wannaby believes its technology can help both customers and retailers. The premise is simple: the better idea you have of how a pair of sneakers will look when you’re actually wearing them, the more likely you are to make the right purchase and the less likely you are to return an item. Online retailers spend a lot of their margins trying to get customers to convert, and arguably even more servicing returns.