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AR/VR

Published on February 13th, 2019 | by Emergent Enterprise

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Google’s Brand New Augmented Reality Maps Coming Soon

Emergent Insight:

Everyone has had that sinking feeling of looking at their maps application with a path displayed and still not knowing which direction to go. As Nick Bastone at Business Insider reports Google Maps is improving the UX of their Maps app by adding AR capability that overlays the correct path over the camera view of the environment. This combination of technologies has even more potential as it could point out features of interest or notifications as well as the journey’s path.

Original Article:

Photo above: Nick Bastone / Business Insider

I just tried Google’s brand new augmented reality Maps on a one mile walk through San Francisco, and I miss it already

  • On Monday, the Google Maps team gave Business Insider the chance to try out its new AR feature for pedestrian maps, which the company first announced at its developer conference last May.
  • The company says the feature is in an “alpha” state and for now, will only be available to “local guides.”
  • Even without a definite public release date, we were anxious to see if AR could actually improve the Google Maps experience.
  • Below we describe what it was like to use the new Google Maps AR feature on the streets of San Francisco.

Anyone visiting a new city knows the confusion of emerging from a subway station and trying to figure out in which direction to turn.

Even with your maps app open, orienting yourself in an unfamiliar place can be difficult and lead to some missteps.

Google believes it has solved the problem using augmented reality technology.

On Monday, the Google Maps team gave Business Insider the chance to try out its new AR feature for pedestrian maps, which the company first teased at its developer conference last May. The team says the feature is in an “alpha” state and for now, will only be available to “local guides” — Google Maps enthusiasts who provide useful product feedback.

Even without a definite public release date, we were anxious to see if AR could actually improve the Google Maps experience.

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Emergent Enterprise

The Emergent Enterprise (EE) website brings together current and important news in enterprise mobility and the latest in innovative technologies in the business world. The articles are hand selected by Emergent Enterprise and not the result of automated electronic aggregating. The site is designed to be a one-stop shop for anyone who has an ongoing interest in how technology is changing how the world does business and how it affects the workforce from the shop floor to the top floor. EE encourages visitor contributions and participation through comments, social media activity and ratings.



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