Published on February 8th, 2019 | by Emergent Enterprise0
The Freezer Aisle is Ad Targeting You Now
This cooler door technology shows how much technology can “read” of our actions, emotions and features. Katharine Schwab of fastcompany.com shares the details of Cooler Screens and how they can push ads that have a high potential of causing you to make an impulse buy. The door sensors are determining your age range, gender and more to calculate what products to display on the cooler door. It will be interesting to see how much personal data customers are willing to share for their new friends in the frozen food aisle.
Photo Above: Cooler Screens
Walgreens is using cameras, eye tracking, and motion sensors to show you real-time ads meant to influence which ice cream you buy.
I walk into a Walgreens just off Union Square in New York City that seems, on the surface, to be just like any other pharmacy. But as I make my way to the back of the store, where there are refrigerators and freezers that store cold drinks, ice cream, and other frozen food, the walls start to glow. That’s because the doors of most of these coolers are no longer the see-through glass you’d expect: Instead, they’re covered with screens that display what’s behind them using cheery, digital images and flashing promotions.