Your next Big Mac may be influenced by Big Data. This post by Kris Holt at Engadget reports on McDonald’s integration of “smart” menus that will change based on various conditions and factors at the locations. This will frequently give customers what they want but also will obviously move products that may have slow sales by moving them into a more prominent place on the menu. Will the fast food giant take the next step and make it even more personalized by recognizing your license plate and then recommend your favorite items? Drive up and see.
When you roll up to a McDonald’s drive-thru in the near future, you might notice the menu changing while you’re ordering to persuade you to buy a few more items. The fast food giant is buying machine learning startup Dynamic Yield for a reported $300 million, and the first stop for the company’s AI is the drive-thru window.