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Published on March 7th, 2019 | by Emergent Enterprise


Who Is Using Voice Assistants and Why?

Emergent Insight:

What has taken so long for voice assistant technology to catch on? Quite simply, the user experience. This post from Daniela McVicker at iotforall.com gives an update on who is using voice assistants and for what purposes. It should come as no surprise that usage increases when the tech becomes more useful. Voice assistants need to respond with accurate and timely results and deliver more than can be provided by established technologies. The best use cases involve contexts where the user needs hands free interaction such as driving. As solution providers take more advantage of these situations, usage will continue to increase.

Original Article:

Voice assistants are increasingly popular and functional, but they still have a long way to go. The study discussed here demonstrates that slightly more men than women use voice assistants, and most of that usage is on smartphones (not smart speakers), increasingly for voice search.

Voice assistants have become a routine part of everyday life for many people. Think about Siri, Cortana and Google Assistant. When they first arrived, however, they weren’t making much of a difference. For example, when people tried tools like Siri and Cortana on their smartphones, they discovered they weren’t delivering much value to them, for the most part due to their error rate and the narrowness of their AI.

Voice assistants were nothing more than a joke when they first arrived due to their inability to provide helpful, rich and contextually-influenced answers. But their developers knew they still had a bright future because, like any other technology, voice recognition needed some more time to evolve.

Fast forward to 2019, and we see that time, more data and better tuned AI algorithms, are what these voice assistants needed. Voice assistants are popular and functional for relatively narrow tasks (like calling or texting people), but they still have a long way to go. Moreover, voice search is slowly but surely overtaking traditional internet search, which means the convenience of voice is something that people appreciate.

But, who are the people who are driving the adoption of voice assistants? For what purposes are they using them? Is there more room for the technology to evolve and to continue to impress us?

Let’s address these questions.

Who Is Using Voice Assistants?

Apparently, everyone stands to benefit from having a functional voice assistant, but there are some categories of people who are more active in their adoption of the technology than others. We know this thanks to numerous surveys conducted by independent research companies as well as manufacturers of voice-activated devices trying to understand the needs of their target audiences.

Since voice adoption is proliferating across a range of different devices, we’ll use smart speakers like Alexa and smartphone-based voice assistants like Siri and Google Assistant to demonstrate the features of the users.

According to the Voice Assistant Consumer Adoption Report from VoiceBot, almost one in five U.S. adults currently own a voice-enabled smart speaker, which means the technology is used by about 20 percent of the adult population.

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Emergent Enterprise

The Emergent Enterprise (EE) website brings together current and important news in enterprise mobility and the latest in innovative technologies in the business world. The articles are hand selected by Emergent Enterprise and not the result of automated electronic aggregating. The site is designed to be a one-stop shop for anyone who has an ongoing interest in how technology is changing how the world does business and how it affects the workforce from the shop floor to the top floor. EE encourages visitor contributions and participation through comments, social media activity and ratings.

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