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AR/VR

Published on May 31st, 2019 | by Emergent Enterprise

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Volvo Cars Invests in VR Startup to Help Dodge Virtual Moose

Emergent Insight:
Virtual reality is the perfect stage for safety research. Accidents can happen with no risk or consequence. Niclas Rolander reports at Bloomberg about the efforts at Volvo to use VR to continue to learn about eye tracking and driver awareness. Vehicles are getting smarter and with the help of VR – so are drivers.

Original Article:
Photo above: A driver wears a Varjo Technologies XR-1 VR headset. (Source: Volvo Cars)

Volvo Cars has made a multi-million euro investment in Varjo Technologies Oy, whose headset with screens and cameras can be used to allow engineers to test-drive cars to dodge hazards such as virtual moose.

Varjo — founded by Nokia Oyj and Microsoft Corp. alumni — has been developing an augmented-reality headset with a significantly higher image resolution than those produced by its rivals, costing $5,995 plus camera add-ons.

Backed by Skype founder Niklas Zennstrom’s Atomico and EQT Ventures, the company developed the capability to merge high-resolution video of the real world with digitally rendered objects.

“We can simulate a pedestrian or an animal walking out in front of the car, and you can use the sensors in the headset to track the eye movements of the person wearing the device,” Zaki Fasihuddin, head of Volvo Cars Tech Fund said in a phone interview. “This type of technology can help us learn a lot more about how to make our products safer and more user-friendly.”

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Emergent Enterprise

The Emergent Enterprise (EE) website brings together current and important news in enterprise mobility and the latest in innovative technologies in the business world. The articles are hand selected by Emergent Enterprise and not the result of automated electronic aggregating. The site is designed to be a one-stop shop for anyone who has an ongoing interest in how technology is changing how the world does business and how it affects the workforce from the shop floor to the top floor. EE encourages visitor contributions and participation through comments, social media activity and ratings.



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