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Published on June 27th, 2019 | by Emergent Enterprise


BMW To Augment US Dealer Service With AR

Emergent Insight:
The business use cases continue to grow as AR becomes a must have in the workplace. As Charlie Fink reports on his blog, BMW is using the RealWear headset and Ubimax software to support dealer engineers (aka the guys who fix and maintain the cars) with on demand information so they can do their jobs quicker and more efficiently. And they can contact an SME whenever needed. Your car fixed faster and correctly each time? Yes, please.

Original Article:

Last week, Ubimax and RealWear joined BMW to announce the roll out of a new AR system to all U.S. dealerships of the premium automaker. 347 BMW centers and select MINI Dealers in the U.S. are now equipped with voice-controlled, rugged RealWear HMT-1 head-mounted monocular microdisplays running Ubimax Frontline. The Ubimax software displays technical information on-demand and enables real-time remote support from BMW engineers. BMW pilots showed the new system reduces repair and maintenance times, increases workshop efficiency and ultimately improves customer satisfaction. These kinds of uses of AR are often referred to as “Assisted Reality,” to avoid confusion with many other modes of Augmented Reality.

Ubimax won against many other current BMW AR partners who currently supply AR solutions throughout the BMW’s design, manufacturing, sales and after-market systems. Ubimax had already been working with BMW for some time on assembly line support, quality assurance and documentation when it was selected by BMW to power the new AR solution for its dealers. The Frontline features used by dealers will feature work instructions and remote support, but BMW has plans for a worldwide roll out and a roadmap to utilize more features of Frontline.

Here’s how it works. Technicians at your BMW dealer connect with engineers and other experts at BMW directly via Ubimax’s hands-free remote support solution xAssist. The expert can project step-by-step technical bulletins and schematic drawings onto the display inside the technicians’ head mounted display, as well as take screenshots and enlarge images for better visibility. There’s a built-in camera for photo and video capture, and of course a powerful flashlight.

The RealWear HMT-1 sports cameras and lights. REALWEAR

“This is a great example of how we are applying new technologies to help our technicians work more efficiently and further our commitment to offering the best possible service experience for BMW customers,” said Claus Eberhart, VP Aftersales, BMW of North America. “By solving issues faster, BMW dealers can get customers back into their cars sooner.”

“To see BMW rolling out Ubimax Frontline across the entire U.S. is another great testimony of how beneficial our technology is for the after-sales service business.” said Dr. Hendrik Witt, co-founder, and CEO of Ubimax. Ubimax Frontline software is used by around 250 companies around the globe incl. DHL, Schlumberger, Samsung, BMW, Daimler, Coca Cola, Denso, etc.

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Emergent Enterprise

The Emergent Enterprise (EE) website brings together current and important news in enterprise mobility and the latest in innovative technologies in the business world. The articles are hand selected by Emergent Enterprise and not the result of automated electronic aggregating. The site is designed to be a one-stop shop for anyone who has an ongoing interest in how technology is changing how the world does business and how it affects the workforce from the shop floor to the top floor. EE encourages visitor contributions and participation through comments, social media activity and ratings.

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