Published on June 12th, 2019 | by Emergent Enterprise0
Mary Meeker’s 2019 Internet Trends Report: 11 Highlights
The first post ever for emergent-enterprise.com was the 2016 Mary Meeker’s Internet Trends Report. Her report is widely praised for its comprehensive overview of the way the world interacts with digital devices and media. Ethan Jakob Craft and George P. Slefo of AdAge draw out some of the highlights from the 2019 report and it shows more than ever that we can’t stop looking at our devices.
Photo: Credit: Mary Meeker: Bloomberg; Composite by Ad Age
How U.S. adults are interacting with digital media
Mary Meeker released her 2019 Internet Trends report at Recode’s Code Conference on Tuesday. The “most anticipated slide deck of the year” covers the gamut of all things digital, from the growth of encryption to the internet connectivity of the human race.
This year’s total slide count came in at 333, up from 280 when compared to the previous year. And while some of Meeker’s insights may be obvious (subscriptions services are luring new customers through free trials) other observations are more insightful (Fortnite is more akin to social media platform than video games).
In April, Meeker left Kleiner Perkins Caufield & Byers, her longtime partner firm, to start Bond Capital, a new tech investment fund that has already raised over $1.25 billion and also produced this year’s report.
Here, we share 11 key takeaways along with insight from industry leaders:
1. For the first time, Americans spent more time on their mobile devices than they did watching TV. A 2019 estimate suggests that adults spent an average of 226 minutes (more than 3.5 hours) on their phones compared to 216 minutes on TV. For comparison, 10 years ago, TV reigned with 266 minutes-per-day while mobile use clocked in at just 20 minutes.
Credit: 2019 Bond Internet Trends report
2. Multiplayer video games such as Fortnite, which command some 250 million active users, most of which are under age 17, are becoming increasingly similar to social media networks, thanks in large part to events such as DJ Marshmello’s concert, which attracted nearly 11 million people in game. Also fueling its rise are platforms such as Twitch and Discord, which act as a sort of new town hall for Gen Z.
Insight: “Gaming is paving the way, but it will eventually migrate—in some ways it already is—to other social facets,” Josh von Scheiner, founder and creative director at social media agency VonShine Industries, says. “Mobile devices have gotten powerful enough to render geography. Data speeds have gotten fast enough to make it convenient to do so from anywhere. The result is that by digitizing space, we create the opportunity for socialization to finally dive off the digital deep end.”