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Published on July 9th, 2019 | by Emergent Enterprise

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Form unveils $200 AR swim goggles you can wear underwater

Emergent Insight: Not only is technology getting faster and more powerful but more durable and resilient. Dean Takahashi at VentureBeat shares a story about augmented reality swim goggles that provide real time information underwater. Adverse conditions like water and moisture are often the enemy of technology adoption but these goggles show that those challenges are drying up.

Original Article:

Sports technology company Form announced the Form Swim Goggles, which enable athletes to view performance metrics on an augmented reality display on swim goggles that you can wear underwater.

The lightweight goggles will sell for $200 and come from a startup created by Dan Eisenhardt, who previously sold Recon Instruments to Intel in 2015.

The see-through AR display can show you how you are doing in a timed race in real time. Developed over the past four years in collaboration with top competitive swimmers and coaches, including former Olympians, the Form Swim Goggles make training smarter, more purposeful, and more engaging for swimmers of all levels, the Vancouver-based company said.

Swimming is one of the world’s biggest sports, with over 30 million active pool swimmers in the U.S. alone. On land, the ability to access performance metrics in real time through devices like running watches and bike computers has transformed how runners, cyclists, and triathletes train. But in the pool, existing wearables impair technique and are difficult to access in real time. The Form Swim Goggles address these pain points.

Above: Form’s AR swim goggles will go on sale on August 7 for $200.Image Credit: Form

“I swam competitively for 14 years and really felt the pain of not being able to access my metrics in real time,” said Form founder and CEO Eisenhardt, in a statement. “The idea for Form came about many years ago, but we are only now entering a time when technology lets us deliver this experience seamlessly in a premium pair of swim goggles. We’re proud that, through a team of top industry talent, we’ve been able to solve a fundamental problem in swimming.”

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Emergent Enterprise

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