Published on September 16th, 2019 | by Emergent Enterprise0
4 Small Details That Reveal How Design at Apple is Changing
When Apple does a product reveal event, the attention is obviously on the new tech. As Mark Wilson of Fast Company notes the changes in Apple design are also important as the tech giant moves on without the influence of legendary designer, Jony Ive. With indications that Apple is moving away from its minimalistic style, it will be interesting to see if they continue their influence of tech products – and the design world as well.
Photo source: Apple
Apple’s 2019 iPhone event included announcements of just about everything we expected: The typical cadence of updates to the iPhone (now with three lenses!), Apple Watch (now with a screen that’s on all the time!), and iPad lines (now with, well, more iPad!). But as is usually the case, the story of Apple design is told through the small details, not the big launches. If you want to see how Apple’s design team has evolved over the past few months—both leading up to and after the June announcement that Jony Ive will officially leave the company—it’s worth looking at the day’s announcements not just in terms of what Apple had to say about its new products, but what it left unsaid or simply hinted at. Here are a few key details that suggest design at Apple is evolving.
APPLE IS COLORFUL AGAIN
The era of white, black, grey (and sure, maybe rose gold) gadgets is over for Apple.
The company hinted at this colorful new turn last week, when locals noticed the newly renovated Fifth Avenue flagship store had donned a shimmering, iridescent facade, replacing the austere glass box of yore.
On stage today, Apple execs showed off uncharacteristically colorful new models, the hues of which haven’t been seen since 2013’s iPhone 5c. The new iPhone 11 comes in purple, yellow, red, and seafoam green. The iPhone 11 Pro sports a metal green color too. The boldness of these aluminum cases harkens back to the iPod mini and nano days and the iMacs that preceded them in the late 1990s.