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Published on October 30th, 2019 | by Emergent Enterprise


8th Wall Expands WebXR Development Tools With Hosting Solution

Emergent Insight:
Some of the reluctance of companies to get into AR (or XR if you prefer) is that it takes a new skill set to develop an application. At forbes.com, Charlie Fink reports on the new WebXR tool from 8th Wall that allows you to leverage your existing html coders to create browser-based experiences. This tool should make AR/XR development more accessible to medium and small companies who can’t afford a multi-faceted in-house dev team and make experiences more widely available because users don’t need a native application. That’s a win-win.

Original Article:
Photo Source: 8th Wall

We’ve written about 8th Wall several times since they came out of stealth in February 2016 with a cross platform AR development platform. The company has powered WebAR activations for brands such as ​Sony Pictures’ Spider-Man, Miller Lite, British Gas, Heineken, Swiss Airlines, Porsche, Red Bull, Time Magazine, LEGO and Ally + MONOPOLY. 8th Wall’s in-browser AR experiences require no app downloads, removing the friction for users and thereby dependably boosting engagement. 

AR Insider estimates that WebAR has the ability to reach nearly twice as many smartphones as native AR apps, with a global market of over 2.97 billion compatible devices. And, according to 8th Wall data, 50% of users spend greater than 2 minutes interacting within a single WebAR activation.

Today, 8th Wall is launching its authoring and hosting platform, an end-to-end cloud solution to create, collaborate and publish WebAR content. Prior to this product release, to use 8th Wall’s SLAM and marker-based AR Engine, developers were required to use third party software to code and provide a hosted environment to develop, test and launch projects.

“This opens the floodgates for developers and is a critical milestone in the development of WebAR,” said founder and CEO Erik Murphy-Chutorian in an interview before the launch. He described the release as “dramatically streamlining the process to create WebAR.” Murphy-Chutorian emphasized that 8th Wall is a professional tool for developers that is optimized for remote team collaboration. “8th Wall’s new platform supports complex, large scope projects built with tools that make it simple,” he said. 

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