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Published on October 17th, 2019 | by Emergent Enterprise


How Augmented Reality Is Revolutionizing the Hospitality Industry

Emergent Insight:
The hospitality industry seems prime for augmented reality solutions. At arpost.co, Sagar Sharma reports on the different ways hotels are using AR for customers and employees. Hotels need new and innovative ways to engage customers, provide wayfinding and support employee needs. AR can do that by placing essential content on top of the user’s surroundings.

Original Article:
Photo by runnyrem on Unsplash

AR has risen as an essential technology for the hospitality industry recently because it allows it to improve the physical environments and experiences that hotels sell.

Augmented reality has become a trend-setting technology in many industries. It has changed the way the customers used to see and interact with brands and companies.

There are many real-world applications of augmented reality that help companies to build their brand and gain trust. Delivering such immersive experiences allows customers to get a different perspective of a brand or company.

Augmented reality gives hoteliers unlimited potential to engage their guests. Since today everyone is carrying a smartphone in their pockets, you can leverage it to connect with your guests deeply.

Why Is Augmented Reality so Crucial for the Hospitality Business?

AR has risen as an essential technology for the hospitality industry recently because it allows it to improve the physical environments and experiences and hence the sales.

Another reason is that AR provides the right information to your customers at the right time and place. Providing information that customer wants attractively helps you deliver a great customer experience.

There are two significant benefits of using AR in hospitality. The first one is the fact that an AR app delivers excellent customer experience. The second one is that you can get more insights by integrating the app with CMMS (Computerized Maintenance Management System) or EAM (Enterprise Asset Management).

Examples of Augmented Reality in the Hospitality Industry

1. Interactive Hotel Rooms

One way in which hoteliers can use AR to boost their offering is by using interactive elements within their hotel rooms. Such experiences can add value to a customer’s stay at the hotel.

For example, you can create an AR-based print marker out of a painting hanging in every room of the hotel. By having the guests point the smartphone at the picture and scan the image, you can showcase the history of the city or video traveling guide.

2. Gamification

Ever since the grand success of Pokemon Go, everyone is now looking forward to creating an AR-based game. Moreover, that was also the time when people started embracing immersive technologies in their day-to-day business.

It is high time now for the hospitality industry to consider building gamification apps to engage their customers. You can create games that help customers win discount coupons of the nearby restaurants or theme parks.

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The Emergent Enterprise (EE) website brings together current and important news in enterprise mobility and the latest in innovative technologies in the business world. The articles are hand selected by Emergent Enterprise and not the result of automated electronic aggregating. The site is designed to be a one-stop shop for anyone who has an ongoing interest in how technology is changing how the world does business and how it affects the workforce from the shop floor to the top floor. EE encourages visitor contributions and participation through comments, social media activity and ratings.

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