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Published on February 11th, 2020 | by Emergent Enterprise


4 Tech Aspects to Consider Before Launching Your AR Mobile App

Emergent Insight:
There are components of an augmented reality solution launch that are not technical but vitally important. Pavel Novik shares some sound advice at TechNative.io about deliverables such as buyer personas, target audience identification, UX design and more and how they are necessary for successful adoption. It’s critical to understand your audience and how they will receive the AR solution and that they see the value to their everyday lives. Do this hard work up front and the actual development of the solution will go forward with lots of confidence.

Original Article:
Photo by Patrick Schneider on Unsplash

Augmented reality (AR) has been a topic of discussion in business and tech circles for the past decade, along with its peer, virtual reality (VR).

These emerging technologies are transforming the way we go about our lives, both personally and from a business point of view. 

For a business, it’s a smart investment to get involved with AR and VR while they are still new. The questions are:

  1. How can you develop an AR application that has a relevant use case?
  2. How can you penetrate your consumer market?

It’s a ton to take in at once. Throughout this article, a1qa consultants will discuss some important considerations such as buyer personas, UX design, as well as AR app testing.

Understanding Your Buyer Persona

Understanding who your buyers are, and what they expect you to deliver is the first step to creating an AR application that will resonate with your audience. This is true for any software product, be it an app for iOS, Android, or headsets like Magic Leap One.

Generating the templates of your buyer personas is one of the easiest steps you will need to take. However, that does not make it any less important. To create a buyer persona for your app, you can follow this algorithm: 

  • Research who your potential users are, and what they would expect from you.
  • Narrow down the qualities shared by users, such as demographics or their pain points. 
  • Detail different categories of personas based on their needs and decide whether your application will be helpful for them. 
  • Name your personas to make marketing campaigns more effective. 

Designing the Ideal UX for Your Target Market

Now that we understand who your target market is and why they will be using your application, it’s time to make sure that your UX is on point.

When it comes to augmented reality technology, there is one rule—keep it simple. The last thing you want to do is to make your application overbearing for consumers. 

Two pillars of user experience should be taken into consideration, as listed below: 

Environmental Design

Environmental design should take your future application’s mission as a point of departure. If you are to use the app in a business setting for team meetings abroad, chances are you may want your AR features to adjust to different environments on the spot. 

On the other hand, if your application is to serve as a way for customers to see how a product would look like in their interior, you would only need to fit the context of their home as well as what they are comparing in the picture.  

Interaction design (IxD)

It’s important to carefully create interactive features of your application to make them comfortable to use and blend them seamlessly into the overall experience. Generally, this is one of the most complicated aspects for UX designers to take into account, depending on the purpose of the software solution. 

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The Emergent Enterprise (EE) website brings together current and important news in enterprise mobility and the latest in innovative technologies in the business world. The articles are hand selected by Emergent Enterprise and not the result of automated electronic aggregating. The site is designed to be a one-stop shop for anyone who has an ongoing interest in how technology is changing how the world does business and how it affects the workforce from the shop floor to the top floor. EE encourages visitor contributions and participation through comments, social media activity and ratings.

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