Published on February 18th, 2020 | by Emergent Enterprise0
Enterprise XR is Coming of Age
“Faster time to market, lower total costs, better trained employees, happier customers, healthier patients.” Those are the results of XR adoption according to one expert in this post from Alice Bonasio at Tech Trends. It’s important to note that a bigger majority of companies are moving beyond the POC stage and implementing a solution. A greater emphasis will need to be placed on the user experience and the integrations into existing technological architectures which are no small challenges. But it will be worth it.
Unity’s Latest Trends Report Declares 2020 will be a Breakthrough Year for XR. 15 Experts weigh in on why we’re reaching a tipping point in spatial computing.
This looks to be the year where we move beyond tentative experimentation into scalable deployment of immersive tech in the workplace. That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” a report published today by Unity Technologies, where 15 industry experts (yours truly among them) outlined how Mixed Reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work.
According to the report, we can expect even cautious companies to finally follow in the footsteps of their pioneering counterparts as XR becomes more accessible and mainstream, driven by a wave of new and improved HMDs, mobile AR and standalone VR, and the onset of 5G networks.
XR has proven to be a paradigm shift for enterprise in terms of boosting productivity, cost-savings, and learning and development, particularly in relation to highly skilled and specialized areas ranging from surgery to spacecraft engineering. Yet where so far we have seen pioneering companies work largely on an experimental trial-and-error basis, this next decade will see research catching up to meaningfully support this deployment on the ground.
Instead of a one-size-fits-all approach, enterprise stakeholders will increasingly have the information and expert guidance at their disposal to tailor and customize solutions optimized for their specific industry, goals, and needs.
A recent Harvard Business Review Analytic Services study found that 87% of large companies are currently exploring, piloting, or deploying Mixed Reality, but the vast majority of those are still in the exploratory or proof-of-concept stages.
Academic research is now being conducted all over the world to investigate not if XR works but how it works and what considerations must be taken into account when designing content. One recent example is this article published on Frontiers in Psychology, which identifies significant differences in how people retain information in the short and long term depending on whether content is delivered in “active” or “passive” VR modes.
As more such studies are conducted, and more use cases are shared among enterprise stakeholders across an expanding ecosystem of different industries, we will move on from the heady days of experimental exploration and marveling at the power of immersive technologies towards more targeted, considered, evidence-based and industry-specific approaches. In other words, enterprise XR is about to enter its grown-up phase.