Published on April 1st, 2020 | by Emergent Enterprise0
Modern Technology Is Making the Way We Experience Music Much More Exciting
The music entertainment industry has been hit very hard by the COVID-19 pandemic as necessary shelter-in-place restrictions has prohibited large gatherings such as concerts and festivals. This post by Donovan Alexander at Interesting Engineering shows how emergent technology is enhancing the music experience for music lovers in a myriad of ways. AI is creating and mixing music, augmented and virtual reality are providing extra offerings for concerts and videos and more. New ideas like this were already being delivered but now with a stay-at-home world, a virtual reality concert sounds safer than ever. Let’s rock!
Photos: esdevlin.com (left); LUMI Keys (right)
Your next massive concert will be epic, incorporating things like AI and augmented reality.
Have you ever sat back and wondered why humans like music? Or if there are there any humans that do not appreciate some form of music? Well, you are not alone. Scientists have been answering this question for the past decade with varying answers. Music from an evolutionary standpoint is a bit weird. You know when you are listening to that new Weeknd album and you get goosebumps or feel a range of emotions? How is this necessary for our survival as a species?
In a study published in Nature Neuroscience, researchers found that those chills or goosebumps that you get while listening to an album, come from music engaging with our reward system releasing tremendous amounts of dopamine, similar to when we are eating or when we are having sex. Yet, the study also confirms unlike food or sex, it is not necessary for our survival. However, our brains do like patterns, and as mentioned in the same study our minds may simply be drawn to patterns and patterns play a big role in music. Nevertheless, research has yet to give us a straight answer.
Perhaps it is something beyond science. As stated by Max Richter, guest curator of the Peaceful Music playlist, “The idea of music having a use goes back centuries. The beginnings of written-down music were the liturgy, and obviously, that has a connection with the idea of a meditative state and all of that. So music can be useful in that way.”
Why is this question important? Emerging technologies like artificial intelligence or virtual reality are reshaping multiple industries across the globe and the music industry is no exception. Understanding the role of music in our lives and how technology could enhance music could make music experiences much better in 2020 and beyond.
The way we experience concerts, the types of music created, the instruments used, and even the artists entering the industry are all being reshaped because of the new technology. Today we are going to take a look at how those technologies are changing music and the way we are experiencing music.
Artificial Intelligence will change just about everything
Let’s start with the obvious. Though there are some people afraid of artificial intelligence and a potential Skynet situation, artificial intelligence is impacting just about every industry, including music. According to a 2018 report, “70% of companies will have adopted at least one AI technology by 2030.” The early stages of artificial intelligence are already being used in the industry and are only going to continue to drive innovation within the industry. Here is what you need to know.