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Published on December 21st, 2020 | by Emergent Enterprise


Finnair’s Pioneering VR Holiday Flights Point to the Future of Travel

Emergent Insight:
The pandemic has hit many industries hard and air travel is one of the most impacted. The creative team at Finnair have developed one way to keep customers engaged and fascinated with flight: virtual reality experiences. This article at the Finnair website shares the story about their special Santa flights that allow children (and us big kids, too) the opportunity to visit Santa’s workshop. VR is another tool in the tool belt to keep customers thinking about your brand and the benefits of your product or service. Expect to see many more VR offerings from industries of all types.

Original Article:
Photo courtesy Finnair

Finnair’s VR flights start on December 25th and are available for just €10 per person, with profits going to UNICEF’s fund to help children adversely impacted by the Covid–19 pandemic. But as well as being a brilliant way for children to fly on Santa’s official airline and meet the man himself, these flights are an ideal showcase for how the travel industry could use new technology to enrich people’s travel experiences.

The pandemic has accelerated interest in VR, but a lack of quality mainstream content has meant slow adoption beyond gaming. Finnair is now introducing special Santa flights that build on previous work showcasing Airbus A350 cabins at industry events, helping to make travel more accessible and fun despite the travel restrictions.


Finnair’s first-ever VR flight has been developed in conjunction with Zoan, a Finnish VR studio, using Unreal Engine. This is the same 3D graphics platform that is usually used in the creation of the very best video games. For Laura Olin, Zoan’s Chief Operating Officer, the most important thing when working with Finnair was ensuring that, while technology is the basis for the flight, it was made available and accessible to as many people as possible.

“Of course, most people don’t have VR headsets, so the Finnair VR flight is browser-based. It’ll offer a 360º view, so you can look around your seat at all times, but you can use your computer, your phone or a headset where you can utilize a browser if you have one.”

This commitment to accessibility means the fewest possible barriers to eager travellers taking their very first flight in virtual reality. Olin says that, when Covid-19 struck, the opportunity for VR was obvious, but only if the experience could be made accessible.

“The core of what we do as a company is game engine based virtual reality,” she says. “But when Covid started, we had no other option but to start figuring out how we could offer these experiences for people who don’t have VR headsets.”

Customers who take a Finnair VR flight will see the results from their virtual seat in Finnair’s Nordic Business Class. They’ll spend about 30 minutes flying beneath the Northern Lights enjoying festive soundscapes, decorations and refreshments served up by the virtual cabin crew before landing in Rovaniemi to see Santa’s workshop. The VR flight will be packed full of surprises, and participants might even see a familiar festive character sharing their journey in one of the other seats.

Photo courtesy Finnair


This approach of offering interesting experiences beyond gaming means VR is likely to see a boom over the next few years, explains video games journalist and VR expert Guy Cocker.

“In the next few years, VR is going to have its ‘iPhone moment’, where it really breaks through into the mainstream,” he says. “It’s a multi billion dollar market and the projections are that it will expand quite aggressively over the next few years as a concept that people become more drawn to.”

“It’s all about experiences that people want that they may not be able to have in real life at the moment,” he adds. “There’s more and more interest in returning to “normal” and having regular experiences, but while we can’t have them, experiences like the Finnair VR Santa flight shows that virtual reality is able to fill that gap.”

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The Emergent Enterprise (EE) website brings together current and important news in enterprise mobility and the latest in innovative technologies in the business world. The articles are hand selected by Emergent Enterprise and not the result of automated electronic aggregating. The site is designed to be a one-stop shop for anyone who has an ongoing interest in how technology is changing how the world does business and how it affects the workforce from the shop floor to the top floor. EE encourages visitor contributions and participation through comments, social media activity and ratings.

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