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AR/VR

Published on February 10th, 2021 | by Emergent Enterprise

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Apple’s First VR Headset Rumored to Cost $3,000 & Include 8K Displays

Emergent Insight:
New details are emerging about the Apple VR headset seemingly on a weekly basis. This recent post at Road to VR by Scott Hayden updates some of the projected features and specs that we may see in the device. These forecasts will undoubtedly change but it seems certain that the device will be targeted to users with deep pockets. Even so that will allow Apple to get the headset into the field and used by real people in real situations. It’s a mistake to see this device as a competitor to the consumer-friendly Oculus Quest. Expect mostly enterprise adoptions who want to be part of a charter group of users that blaze new Apple VR trails.

Original Article:
A drawing by The Information of Apple’s mixed-reality device

According to a report by BloombergApple may be planning to release a VR headset with limited AR capabilities as soon as 2022, which is said to be a precursor to its long-rumored, full-fledged AR device. Now, a follow up report by The Information contends the company’s first VR headset will cost around $3,000 and include a bevy of items high on any VR enthusiast’s wish list.

Update (February 4th, 2021): Citing people with direct knowledge of the device, The Information’s report maintains that Apple’s upcoming VR/AR headset will reportedly be equipped with more than a dozen cameras, which will be used for room-scale tracking, hand-tracking, and passthrough AR.

It’s also said to include dual 8K displays which make use of eye-tracking for foveated rendering, a technique of rendering content at its highest resolution where the center of the eye is pointed.

Internal Apple images leaked to The Information showed a late-stage prototype from 2020, which included a “sleek, curved visor attached to the face by a mesh material and swappable headbands.”

The report maintains that Apple internally discussed a $3,000 price point for the device, which suggests it will be pitched at the prosumer segment or at enterprise, similar to how Apple positions its Mac Pro computers.

Original Article (January 21st, 2021): “As a mostly virtual reality device, it will display an all-encompassing 3-D digital environment for gaming, watching video and communicating,” Bloomberg reports, citing people familiar with the matter. “AR functionality, the ability to overlay images and information over a view of the real world, will be more limited.”

Apple is reportedly aiming for a niche, high-end category with the VR headset. It’s said the device will be more expensive than rival devices in the VR space, with sales expected to be somewhere around one Apple headset per day, per store—small potatoes in comparison to the company’s fleet of mobile devices, laptops, and desktop computers.

Bloomberg maintains the late-stage prototype headset is codenamed N301, however it’s still being finalized and could be subject to cancellation.

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The Emergent Enterprise (EE) website brings together current and important news in enterprise mobility and the latest in innovative technologies in the business world. The articles are hand selected by Emergent Enterprise and not the result of automated electronic aggregating. The site is designed to be a one-stop shop for anyone who has an ongoing interest in how technology is changing how the world does business and how it affects the workforce from the shop floor to the top floor. EE encourages visitor contributions and participation through comments, social media activity and ratings.



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