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Published on February 15th, 2021 | by Emergent Enterprise


First Apple TV+ AR App Launches with ‘For All Mankind’ Backstory Through MR

Emergent Insight:
With the ultra-competitive environment of the streaming services world, it is no wonder that the different providers are looking for unique ways to attract and engage subscribers.  As reported by Zac Hall at 9to5Mac, Apple TV+ is using augmented reality to promote their popular “For All Mankind” series that will begin on 2/19/21. Apple TV+ has the advantage of being able to plug into the Apple device family and leverage tech like LiDAR to develop an exceptional AR experience. And, because the app is built with Apple’s ARKit, it really is all Apple from start to finish. Now the technology needs to see more of this – mass market AR. Get people used to it and even expecting it and then AR will become a more common component in the total user experience of a brand.

Original Article:
Image courtesy Apple TV+

Apple’s rumored augmented reality experience for Apple TV+ has arrived in the form of For All Mankind: Time Capsule. The standalone iOS app is built using Apple’s ARKit framework and even includes exclusive experiences for the latest iPad Pro, iPhone 12 Pro, and iPhone 12 Pro Max.

For All Mankind: Time Capsule takes place in the decade between the first and second season of the space drama that plays out on an alternative historical timeline. The app lets you interact with virtual objects from a box of items placed in the real world through the lens of your iPhone or iPad. The app uses sound and music to enhance the story. Through the experience, you see the world from the perspective of a teenage Danny Stevens, the son of astronauts Tracy and Gordo Stevens in the series.

“AR presents a new and exciting opportunity to bring the world of For All Mankind literally into the homes of the audience in a way that hasn’t been possible before,” said Ron Moore, creator and executive producer of For All Mankind. “I was intrigued from the very beginning at the idea that we could use AR to immerse the audience in the alternate history aspect of the series, explaining and illustrating some of the historical events and technological advances that are implied in the show but which we never had a chance to fully present. Using this technology allows the audience to immerse themselves into the series by interacting with objects, people and media in an impactful and meaningful way that will bring them even closer to world we’ve created.”

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The Emergent Enterprise (EE) website brings together current and important news in enterprise mobility and the latest in innovative technologies in the business world. The articles are hand selected by Emergent Enterprise and not the result of automated electronic aggregating. The site is designed to be a one-stop shop for anyone who has an ongoing interest in how technology is changing how the world does business and how it affects the workforce from the shop floor to the top floor. EE encourages visitor contributions and participation through comments, social media activity and ratings.

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