Published on May 5th, 2021 | by Emergent Enterprise0
The Quick Guide to Augmented Reality Deployment in the Enterprise
When a company is thinking of launching its first augmented reality initiative, the whole outlook can be overwhelming. In some respects, it probably should be. There are a lot of factors to consider. But the potential of AR and how it can transform processes in the enterprise can also be exhilarating. Whatever the case, it is good to know the basics going in and this post by Dipti Parmar at ARPost is a good overview of important questions to ask and answer before an enterprise AR implementation. Good strategy leads to good execution and good user experience.
Image Credit: AccuVein
In the last five years, augmented reality technology has evolved far beyond its most widespread adoption ever – killing digital critters on Pokémon Go. Today, we can safely claim that its implications are more serious and mainstream, spanning industries such as healthcare, manufacturing, and education.
The reason for this is that companies have found new applications for AR such as customer education, onboarding and training of employees, security, product design and repair, travel and navigation, and even farming and surgery. No wonder research from Markets and Markets predicts that augmented reality is going to be a 72.7 billion-dollar market three short years from now.
In the post-pandemic world, advances in AR become more significant and practical. Augmented reality tools that allow you to work on data, visualize information, and collaborate from multiple locations are already here.
A wise man once said, “Your company may not be in the software business, but eventually, a software company will be in your business.” If you want to emulate the likes of Google, Amazon, and Facebook, or more correctly, avoid being kicked out of business by them, it is imperative you at least consider the use cases of AR that fit into and can improve your business model. Here’s how…
1. Know What Augmented Reality Can Do – And What You Can Do With It
AR works by superimposing images and data on the physical scene in front of the user via a screen. At its core, it helps us make sense of the situation at hand (humans process visual information faster) and take better decisions. Therefore, it’s no surprise that augmented reality has significant applications in consumer markets as well as industrial settings.
Below are some real-world examples of how AR enhances product features in different industries.
With the help of augmented reality, medical device company AccuVein developed an X-ray vision application that converts the heat signature of veins under the skin to an image on top of that body part. This way clinicians can locate patients’ veins quickly and easily for drawing blood and other purposes.
Manufacturing and quality control
Boeing uses AR to help trainees perfect the aircraft wing assembly process, involving more than 30 parts. They found the process took 30% less time compared to traditional assembly using drawings and manuals while the accuracy of first-timers improved a whole 90%.
The AI Foundation has blended augmented reality technology with VR headsets, holographic displays, and machine learning algorithms into “Digital Deepak” – an AI-trained simulacrum who delivers personalized meditation and self-improvement programs in the current environment of the user.
The benefits of augmented reality span multiple business functions, such as product development, logistics, marketing, HR, and after-sales service. In order to incorporate AR into the overall business strategy, the questions that CIOs and COOs need to ask themselves are:
- What opportunities has AR technology opened up in our industry? How do these impact our customers, our products, and our competition?
- How can we use AR-enabled features to differentiate our product?
- Can augmented reality technology help us reduce costs? In which functions?
- Do we have the development capabilities to make AR a core strength? Or should we outsource our requirements or partner with another brand?
2. Improve Your Data Management
There is a huge gap between the digital data and information available to us online and the physical situations in which we actually need to apply this data (such as troubleshooting a contraption or digging more into a product in front of us). Augmented reality closes this gap by displaying any relevant digital information you need about the object you’re seeing in real time, and giving a visual form to that data that is consistent with the scene and context.
Now, some applications (such as AR displays that replace GPS systems by overlaying navigational signs on the windshield directly over what the driver sees) generate a tremendous amount of data per user in real time. What’s more, business instruction applications like machine repair or quality control need highly detailed digital content in the form of product representations. These apps will also need to connect with and work on real-time data streams from the enterprise’s data center or central cloud storage.