Published on June 2nd, 2021 | by Emergent Enterprise0
More People are Buying Wearables than Ever Before—and Apple is in the Lead
Having a “device” on your wrist is nothing new. The first wristwatch was made for Countess Koscowicz of Hungary by the Swiss watch manufacturer Patek Philippe in 1868! Today that wrist wearable does a lot more than just tell time. As Samuel Axon reports at Ars Technica, smart watches and wearables like fitness trackers are becoming more popular as people seek more immediate data and content from different sources other than the smartphone. And, it’s just not wrist devices and growth trends could be signs of consumers being more open to alternate devices like AR glasses. It mostly comes down to the two “U’s”: usefulness and user experience. Give people something that adds value to their lives and that has a good, even seamless UX and you’ll see long lines to buy.
Photo: Corey Gaskin
But the fastest-growing categories are ones Apple hasn’t even touched yet.
The wearables category of consumer devices—which includes smartwatches, fitness trackers, and augmented reality glasses—shipped more than 100 million units in the first quarter for the first time, according to research firm IDC. Q2 2021 saw a 34.4 percent increase in sales over the same quarter in 2020.
To be clear: wearables have sold that many (and more) units in a quarter before, but never in the first quarter, which tends to be a slow period following a spree of holiday-related buying in Q4.
For the past several years, wearables like the Fitbit Versa have made up one of the fastest-growing categories of personal electronics, but the devices still lag far behind smartphones in terms of total units moved each quarter or year.
According to IDC’s data, Apple leads the market by a significant margin, presumably thanks to the Apple Watch. In Q1 2021, Apple had a market share of 28.8 percent. Samsung sat in a distant second at 11.3 percent, followed by Xiaomi at 9.7 percent and Huawei at 8.2. From there, it’s a steep drop to the smaller players—like BoAt, which has a market share of just 2.9 percent.