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Published on July 21st, 2021 | by Emergent Enterprise

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PhotoCatch: 3D Scanning App That Converts Photos to AR Objects

Emergent Insight:
In the not too recent past, it took time, a unique skill set and serious money to develop digital 3D objects for use in any kind of media. Oh, you want a photorealistic, editable 3D file? That’s gonna cost you! Of course, innovative technology in software and hardware is changing the development of these assets. One intriguing example called PhotoCatch is covered in this article at AR Post. The PhotoCatch application is able to stitch together a series of photographs or video and compile them into a 3D object that can be imported into a variety of platforms including augmented reality. Use cases abound including retail, training and marketing. It may not be photorealistic objects quite yet but it is safe to assume that those type of results are not far away. Maybe it’s a good time to become proficient at this type of 3D object development now so you are not playing catchup later.

Original Article:

The 3D scanning app leverages the recently-launched Apple Object Capture photogrammetry technology.

Are you looking for the right way to visualize an object in a specific environment? Until now, you had to imagine how it fits by looking at separate photos. Now, with a new 3D scanning app you can turn the photos of the item into an AR-ready object and integrate it into the respective environment, thanks to the PhotoCatch app which uses the recently-launched Apple Object Capture photogrammetry technology.

What Is Photogrammetry?

The 3D scanning app relies on advanced computer vision technology, available until now to specialized researchers, such as archeologists (a 3D mapping of the Egyptian pyramids is one of the first examples of its uses).

Photogrammetry has the ability to “stitch” together 2D images of an object taken from various angles and create a 3D model. Thus, you can continue to study an object in the digital world, by accessing its model, from any location. And now, this helpful technology is available to everyday people thanks to the PhotoCatch app.

How Does the PhotoCatch 3D Scanning App Work?

The app was created to be as simple and easy to use as possible. All you have to do is take a video or several photos of an object from all angles and import them into the PhotoCatch app. Next, click on “Create Model” and prepare to be amazed by the result.

You will have a precise and realistic 3D model of the object, which can be easily integrated into any AR application: game, shopping app, etc. The possibilities are endless and only your imagination is the limit.

Away From Your Mac Computer? Use PhotoCatch Cloud

What if you want to use the 3D scanning app when you are not at the computer? The solution exists: the PhotoCatch Cloud service. You can use your iPhone or any digital camera and take photos of the object of interest. The service supports the most popular image formats: JPEG, PNG, and HEIC.

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The Emergent Enterprise (EE) website brings together current and important news in enterprise mobility and the latest in innovative technologies in the business world. The articles are hand selected by Emergent Enterprise and not the result of automated electronic aggregating. The site is designed to be a one-stop shop for anyone who has an ongoing interest in how technology is changing how the world does business and how it affects the workforce from the shop floor to the top floor. EE encourages visitor contributions and participation through comments, social media activity and ratings.



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