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Published on September 8th, 2021 | by Emergent Enterprise


Facebook’s Ray-Ban Smartglasses Get Their Big Reveal on Thursday

Emergent Insight:
Last week we posted on the Facebook Aria Glasses but don’t confuse those with the Facebook Ray-Ban glasses. As Scott Hayden reports at RoadtoVR, Facebook will announce an actual smartglass product in collaboration with Ray-Ban on September 9, 2021. The Aria Glasses are still in R&D at Facebook Reality Labs.  It will be interesting to see how the average consumer responds to this type of device. Sure, there have been Snap Spectacles, as well as other AR-type smartglasses, but not with the power of the Facebook brand and audience reach. The success will come down to users determining “sticky” uses that make them want to don the glasses day in and day out. And, be on the lookout for funny, and hopefully not dangerous, mishaps to happen as users are more focused on the info in their POV and not on their actual surroundings. The new Ray-Ban smartglasses could lead to a Facebook face plant!

Original Article:
Photo Credit: Facebook

Facebook and Ray-Ban are collaborating on what promises to be a pair of smartglasses, something that Facebook CEO Mark Zuckerberg said in July would “let you do some pretty neat things.” Well, the companies are getting ready to reveal the device on September 9th, 2021, so we’re sure to learn more then.

Ray-Ban, a brand of the mega Italian-French optics firm EssilorLuxottica, released a splash page showing off the silhouette of a very Wayfarer-looking pair of specs. Although we’ve heard about the deal for two years now, little is known about the upcoming ‘smart glasses’—their words, not ours—they at very least have the ability record high-quality video.

Facebook Reality Labs VP Andrew Bosworth tweeted a video earlier this week showing off some of his family vacation, which notably features a cameo by none other than Mark Zuckerberg. It’s thought these were recorded with the Ray-Ban/Facebook specs.

Bosworth also tweeted another video emphasizing the device’s ability to capture video whilst leaving the user free to golf two-handed. In both videos we can see Zuckerberg and April Bosworth donning what appear to be Ray-Bans, although it’s unclear if either these are the ‘smart’ variety or otherwise.

Smartglasses are a wearable device separate from augmented reality, and are generally defined by their ability to present useful information to the user, often in the form of a small floating screen or heads-up display (HUD). Like a smartwatch, information ranges from things like text messages, biometrics, incoming phone calls, turn-by-turn directions, etc. Think Google Glass or Vuzix Blade—not Microsoft HoloLens or Magic Leap 1.

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