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Published on October 13th, 2021 | by Emergent Enterprise

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Magic Leap Planning New AR Glasses for 2022, Joining a Crowded Field

Emergent Insight:
October is the time of year for things coming back to life from the dead. Boo! In the AR glasses arena, the legendary brand Magic Leap has come back from the grave to introduce a new device as per this post by Scott Stein at CNET. It appears that Magic Leap wants to go up against Hololens which probably means that just like Magic Leap One, this new headset will have a high price point. Companies are willing to pay the bigger bucks if it provides a useful solution but reservations begin when they start considering scalability. It’s one thing when a business tries and succeeds with 20 devices, but what happens when they need 20,000 (and the device management needed for that)? Whether it’s Microsoft, Oculus, NReal, HTC or the recently revived Magic Leap, the solutions provider that delivers a robust scalability program will stand out.

Original Article:
Photo credit: Magic Leap

Magic Leap is still around, and the augmented-reality company is aiming a new headset at the business market to take on territory similar to Microsoft’s Hololens. Magic Leap CEO Peggy Johnson (formerly with Microsoft) revealed the new headset during a CNBC interview and in a blog post on Monday. Johnson told news outlets earlier this year that a new headset would be announced by the end of 2021.

Magic Leap’s immediate goals for Magic Leap 2 are a wider field of view (the first version had a very limited viewing area in which AR graphics would appear), a smaller more glasses-like size, and dimming for use in bright outdoor conditions. First-gen AR headsets didn’t work very well in bright sunlight, although current AR headset efforts from Snapchat and Niantic (using Microsoft’s Hololens 2) are becoming more outdoor-focused. The goal for the headset looks to be designed for helping remote workers connect and train away from physical offices, much like what the Hololens 2 has been aiming for as well.

Johnson also suggests that Magic Leap’s technology could end up being licensed for consumer products: “In fact, we have received several requests to license our technology and will actively pursue these opportunities if they enhance our position and ability to innovate in the enterprise market.”

screen-shot-2021-10-11-at-4-41-11-pm.png
The field of view comparison between Magic Leap 1 and Magic Leap 2 looks significant, mostly vertical. Magic Leap – Screenshot by Scott Stein/CNET

 

It’s been a number of years since we visited a comic book-colored Magic Leap headquarters and saw a promise of everyday AR glasses that didn’t exactly pan out. Magic Leap’s first headset was ambitious but clearly limited, and made sense for a much narrower audience than it originally aspired to. Whether the next version of Magic Leap can tap into enough software and services to make sense for businesses still remains to be seen.

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The Emergent Enterprise (EE) website brings together current and important news in enterprise mobility and the latest in innovative technologies in the business world. The articles are hand selected by Emergent Enterprise and not the result of automated electronic aggregating. The site is designed to be a one-stop shop for anyone who has an ongoing interest in how technology is changing how the world does business and how it affects the workforce from the shop floor to the top floor. EE encourages visitor contributions and participation through comments, social media activity and ratings.



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